The Social economy

The Social economy

Please read pages 1 to 13 of The Social economy: Unlocking value and productivity through social technologies – McKinsey Global Institute, 2012.
You have a choice with the remainder of this week’s activities:
Option 1 – Please select this activity if you consider yourself a Social Technology beginner (i.e. you feel you know very little about these types of tools):
Take a look at the Social Media introductions on CommonCraft. Here are some introductions to key Web 2.0 tools: wikis, social networks, Twitter, blogs, rss, social media, tagging, podcasting. In addition, wikipedia is a great source of further information: wikis, social networks, Twitter, blogs, rss, social media, tagging, podcasting.
Tasks for this week:
a. How can web 2.0 tools assist with your own personal productivity? Check out the links in the lecture notes (week 2) and also find more resources yourself. Sign up and test some (new) tools that you have been previously unfamiliar with. Share your experience of using these tools on your blog.
b. Continue to read and comment on a reasonable proportion of class blogs, especially the blogs of some of those who undertook option 2.
Option 2 – Please select this activity if you feel you have already experimented with some Social Technology tools:
Following lecture 3 where you gained some insight into how the potential value of Social Technologies to organisations, please blog about further examples of Enterprise 2.0 in action. Tasks for this week:

a. Using a mix of resources (library databases, online, social networking platforms), identify further examples of companies using Web 2.0 to achieve enterprise objectives or organisations using Epterprise 2.0 principles in a significant way. See if you can find at least 2 new ones. Discuss these examples in relation to the Wikinomics business models presented in lecture 3 i.e. Peering; Being Open; Sharing; Acting Global and / or Andrew McAffee’s SLATES (Search, Links, Authoring, Tags, Extensions & Signals)
a. Continue to read and comment on a reasonable proportion of class blogs.
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