Visual analysis

Visual analysis

Understanding Visual Culture

 

Image A

Caption: Lara Bingle starring in 2010 Tourism Australia advertisement

Question:
“In the semiotic approach , not only words and images but objects themselves can function as signifiers in the production of meaning.” (Page 37)
Using this image as your focus, discuss this approach in the ways meaning is communicated
Caption: Black Power protest, Mexico Olympic Games 1968

Using the arguments in your reader denotation and connotation discuss this image (Page 38)
Caption: Original “Marlboro Man’ cigarette advertisement
Saussure argued that the relation between the signified and the signifier is not permanently ‘fixed’. “The concepts (Signifieds) to which they refer also change historically, and every shift alters the conceptual map of the culture……The implications of this argument are very far-reaching for a theory of representation and for understanding of culture”. (Page 32).
Consider this aspect of Sassure’s argugment in relation to the image above. Must be 250 words
caption: Australian Bushfire, Victoria 2010

Question:
The basic concern of semiotic discussion is in determining how meaning is generated and conveyed through representation.
Using concepts based on p.28 of your reader, discuss the ways in these arguments can be applied to the image above.
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