Learning Team Market Research Implementation Plan: Final Paper and Presentation

Write a Market Research Implementation Plan based on the scenario you selected in Learning Team Meeting One.

Address the following in your plan:

• Conduct market research concerning the selected scenario using secondary market research resources.

• Locate an online resource. Identify the secondary research data from this resource that applies to your selected
scenario and incorporate it into your Marketing Research Implementation Plan.

• Select two of the four market research tools you analyzed in your Research Tools Paper and develop at least two
survey instruments, such as semantic differential, Likert Scale, and questionnaire, based on these tools.
Recommend sampling procedures for the implementation of the survey instruments.

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