cooperative orientation or a competitive orientation
Starwood Part Five
Should Starwood maintain a cooperative orientation or a competitive orientation with its suppliers for the kinds of items described here? Why?
What types of information should Starwood exchange with its bed linens and terrycloth suppliers? What does Starwood risk by sharing too much information?
How would you approach the sourcing of bed linens and terrycloth items?
Under what circumstances would you change suppliers?
In addition to performing value analysis on the services its property offer, Starwood also evaluates the performance of its suppliers against contract metrics using the bed linens and terry cloth supplier as an example. Describe some of the metrics Starwood should use.
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