Business-Level and Corporate-Level Strategies

Choose an industry you have not yet written about in this course, and one publicly traded corporation within that
industry. Research the company on its own Website, the public filings on the Securities and Exchange Commission
EDGAR database (http://www.sec.gov/edgar.shtml), in the University’s online databases, and any other sources you
can find. The annual report will often provide insights that can help address some of these questions.

1.Analyze the business-level strategies for the corporation you chose to determine the business-level strategy you
think is most important to the long-term success of the firm and whether or not you judge this to be a good
choice. Justify your opinion.
2.Analyze the corporate-level strategies for the corporation you chose to determine the corporate-level strategy
you think is most important to the long-term success of the firm and whether or not you judge this to be a good
choice. Justify your opinion.
3.Analyze the competitive environment to determine the corporation’s most significant competitor. Compare their
strategies at each level and evaluate which company you think is most likely to be successful in the long term.
Justify your choice.
4.Determine whether your choice from Question 3 would differ in slow-cycle and fast-cycle markets.
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