societal environment
: Whats in the societal environment that will impact your business? What?s in the task environment that will impact your business? In general, what are the opportunities and threats in your external environment?
*Your industry: Evaluate the forces that drive industry competition (listed by Porter ? Ch. 4). Is there a threat of new entrants into your industry? Are there several players in this industry already? If so, what?s the rivalry among existing firms like? What?s the bargaining power of buyers like?
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