A World Leader in Hospitality Management

A World Leader in Hospitality Management

• Critically evaluate the theories and concepts associated with managing cultural diversity in the service sector workplace.

• Formulate and justify the strategy to utilise workforce diversity in order to gain a competitive advantage in the service sector.
A World Leader in Hospitality Management

Introduction
• What is this report about?
• How is it written? Structure.
A World Leader in Hospitality Management
Method
• How did you research?
• Why in this way?
• Suggestions for further
research in this topic?
A World Leader in Hospitality Management
Literature Review Section 1.
• Definition of Culture?
• Definition of Cultural Diversity?
• Discuss cultural theory
Hostede and Hall theory
• How can these theories
importance be justified.
A World Leader in Hospitality Management
Literature Review Section 2.
• In this section make the case
for the advantages and
disadvantages of managing
cultural diversity
A World Leader in Hospitality Management
Literature Review Section 2.
• Reduction in costs in many
area can be one of the bi
products.
• Increase productivity.
• Greater Quality
• More Creativity and Innovation.
• More value to customers. Gröschl (2011)
A World Leader in Hospitality Management
Challenges of Diversity Management
• Cultural diversity training is
highly skilled and therefore
expensive.
• Development of skills is time
consuming and also costly.
• Sensitivity of the subject matter
and challenges of changing
legaslation and terminology Connerley and Pedersen (2005)
A World Leader in Hospitality Management
Findings and Analysis
• Introduction to your chosen
orginistaion.
• http://
www.starwoodhotels.com/
corporate/
company_values_div.html
A World Leader in Hospitality Management
Introduction of my challenge and or issue
• With over 1,112 properties and
154,000 associates at our owned
and managed properties, we
maintain an associate and customer
base as diverse as the world’s
population. Each brand’s distinctive
appeal affords us a unique position
in the global marketplace that caters
to travelers of all backgrounds and
from almost every culture.
A World Leader in Hospitality Management
Finding and Analyis
• Therefore, creating an environment of inclusion for our associates,guests and suppliers isn’t just the right thing; it is the very core of our
business. Through our unique brand positioning Starwood is able to create build an emotional connection with our guests and create a
superior service experience for each guest.A World Leader in Hospitality Management

Findings and Analyis
• What is the challenge or issue?
• Looking at articles!!!
• Development of a strong policy wide has shown benefits in many areas.
• Lack on transparency and exact statement of intent has brought challenges.

• Research has shown that Starwood lack this.A World Leader in Hospitality Management

Recommendations
• The Authors recommendations is
for Starwood to develop a Global
policy for Cultural Diversity
Management and to make this
public knowledge.
• I now could justify why I should do
this by giving examples of others
who have done this or similar and
the benefit they have received.
A World Leader in Hospitality Management
• Alternative ideas???
• Managing Culture shock for
employees.
• Managing gender issues which
may come from cultural
differences.
A World Leader in Hospitality Management
Conclusion
• A really important part of this
process.
• No new information
• Restate the main points.
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