AD Critique
AD Critique
You will choose any ad that you find, in any print form and you critique the ad using A.I.D.A. principles discussed in this course. The assignment will include:
– a colour copy of the ad you critique
– a two page, word processed critique of the ad. Please double space your critique and use 12 point font.
A is attention . I is interest, D is desire and A is action.
Ad Critique Evaluation
A.I.D.A. Knowledge 40%
Presentation 20%
Critique of Ad 40%
Total 100%
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