Advanced Strategy & Competition

1. Read Strategic Management in Action Case #3: Netflix

2. Post a 2-4 page paper answering the following:

3. Which strategy (Prospector, Reactor, or Defender) do you feel Netflix should use?

4. Relative to Netflix’s resources, capabilities, competencies, and core competencies, how have they contributed to its success.

5. Explain how Netflix focuses on the three functional concerns (product, people, and support processes). Look at design and how it is delivered to the customer. Mention production and operations also.

6. Point out Netflix’s competitive advantage relative to its value chain.

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