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Advertising

Business

Many ads seem to tell individuals that if they will only buy product X, they will acquire friendship, self-esteem, sex appeal, power, health, etc. Collectively these ads tell individuals that they will be able to satisfy some of their most important desires through the purchase and use of consumer products. First, does this characterization of ads seem correct to you? Why, or why not? Illustrate your position with examples from ads. Second, do you think that there is anything morally objectionable about this practice? Why, or why not? Explain. Incorporate the required readings and support your statements. Citations for all material used should be in APA format.
Please use the following references

Arnold, D. G., Beauchamp, T. L., & Bowie, N. L. (2012). Ethical theory and business. (9th ed.). Prentice Hall.

Michael J. Moore and Kip Viscusi. (2001). Product Liability in the 21st Century: The U. S. Perspective. Brookings Institution Press. ISBN 0815702299. pg. 1-12

Nicholas Ind. (2006). Beyond Branding: How the New Values of Transparency and Integrity Are Changing the World of Brands. Kogan Page, Limited. ISBN 0749441151
pg. 56-68

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