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Alphabet Who and What Drives the Strategy?

Please refer to the Case Study attached to answer the questions below.

Questions:
1.Explain how Googles strategy has been developed over the years.

2.What are the strengths and weaknesses of its approach?

3.In what ways should Googles approach to strategy development change in the future?Explain this by carrying out a McKinsey’s Three Horizons Analysis.

Attached is also another essay on this topic for reference.

 

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