Analysis of a Business Press article

Analysis of a Business Press article

There are four (4) Global Market Analyses (GMAs) assigned this semester. This assignment involves a review of the global business press to identify articles, reports, or commentaries that relate to the topics of discussion in this course. The purpose is to build a strong connection between the theories, concepts, research and models covered in the textbook and current events and developments in the global manager’s environment. It is your responsibility to locate, analyze, and assess the article and illustrate the linkages in 10 pages or less. The assignment is to be submitted on Blackboard by the due date. The global business press includes, but it not limited to, publications such as: The Financial Times, Business Week, The Economist, Fortune, Forbes, Wall Street Journal, New York Times, Harvard Business Review, Hispanic Business, Industry Week, Inc. Magazine, strategy+business, etc.

The GMAs are based on the different parts of the textbook. The textbook is divided into five (5) parts; however, there is no GMA assigned for Part 1. The four (4) GMA are assigned for Parts 2-5 of the textbook:
TEXTBOOK SECTION DUE DATE
Part 2: Country Differences
(Chapters 2–4) February 2

 

The article you choose for your analysis cannot be older than six months. The article chosen must be submitted with your analysis as a pdf file and does not count towards the page total for the assignment.

Grading for this assignment will be based on the following criteria:

Content (75%):
o How well the article has been summarized/analyzed
o How well the article’s core ideas have been explicitly identified and linked to the concepts, theories and/or models covered in the respective parts of the textbook
Presentation (25%):
o Aesthetic quality of the report
o Clarity, style, and format of write-up
o Attention to editorial matters (grammar, punctuation, citations, etc.)

Formatting is up to you (i.e., diagrams, layout, font size etc.). The only specific guidelines are as follows:

• Paper must be typed (10 pages or less)
• Writing should clear, concise, and to the point
• You are encouraged to make use of bullet points and diagrams
• Be prepared to present the key points of your GMA in class on the due date

GMA Outline:
Please use the following outline for your GMA. It will help guide your analysis and keep the paper focused. Sample GMAs will also be posted on Blackboard to provide examples of how you should approach this assignment and how to write clearly and concisely.

1. Title/Author(s)/Source of article
2. Topic
3. Background
4. Key Issues
5. Analysis/Linkages to International Business topic
6. Assessment/Conclusion
7. Implications for Managers

If you cite additional works, please include the sources in a section “Works Cited” at the end of the paper. Do not use quotes in your analysis. This assignment must be in your own words

 

 

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