Annotated Bibliography

Annotated Bibliography
Prepare an annotated bibliography

1. Internet Technology as a Tool in Customer Relationship Management.

Authors: Ab Hamid, Noor Raihan1 Kassim, Norizan2
Source: Journal of American Academy of Business, Cambridge; Mar2004, Vol. 4 Issue 1/2, p103-108, 6p
Document Type: Article
Abstract:
The Internet’s growth, particularly the World Wide Web, as an electronic medium of commerce has brought tremendous changes in market competition among various industries. For example, past researches have examined the impact of Internet technology on customer relationship management in various areas—in small and large firms, services and business-to-business companies. However, there remains a need to empirically examine the impact of implementing Internet technology on various dimensions of relationship management in South East Asia, particularly Malaysia. Primarily, the interest was led by traditional customer management economics—it costs the industry five times as much to acquire a new customer than to retain an existing one (Peppers and Rogers 1996). The results of this study indicate that click-and-mortar companies show a higher percentage of using the Internet technology for CRM compared to pure dotcom companies. There is a positive impact on the utilization of Internet technology on the CRM variables being studied. These findings may reflect a similar situation in other countries in South East Asia where the penetration rate of e-commerce is relatively low. The limitations and future directions of this research are also discussed and highlighted. [ABSTRACT FROM AUTHOR]
Copyright of Journal of American Academy of Business, Cambridge is the property of Journal of American Academy of Business, Cambridge and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder’s express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
2. How to Erase the Middleman in One Easy Lesson.

Authors: Kirkpatrick, David
Source: Fortune; 3/17/2003, Vol. 147 Issue 5, p122-122, 1p, 1 Color Photograph
Document Type: Article
Abstract:
Discusses the impact of the Internet and technology on small businesses. Consideration of the low-price company EasyGroup; Status of services with high fixed costs; Dangers of vendor monopolies; How EasyGroup signed a an exclusive deal with Hewlett-Packard.

 
3. E-commerce made easy.
Authors: Grimes, Brad
Source: Your Company; Apr99, Vol. 9 Issue 3, p71, 5p, 2 Color Photographs
Document Type: Article

Abstract:
Focuses on small businesses’ move towards the creation of Web stores to take advantage of the growth in Internet shopping. Impact of Web stores on business growth; Procedures on setting up a Web store; Services offered by Web stores; Required features of a Web store; Tips on hiring a hosting company to maintain the site; Alternatives in setting up business in the Internet. INSETS: Tips for running an online store;Recommended reading;Marketing your Cyberstore.

 

4. Small Businesses Make Hay With E-Commerce.

Source: TelecomWeb News Break; 9/4/2007, p1-1, 1p
Document Type: Article

Abstract:
The article presents results of a poll taken by the Small Business Research Board (SBRB) and the journal “Business Today” on trends in small business. According to poll results, the largest and smallest of small businesses are most bullish about the impact the Internet will have on their businesses during the next 12 to 24 months. Overall, nearly 97 percent of respondents said they expect revenue generated from Web-based sales to stay the same or to increase during the next one to two years.
5. How E-commerce is changing the way we do business.

Authors: Russell, Larry
Source: Outlook; Spring97 Supplement Technology & co, Vol. 65 Issue 1, p8, 2p, 2 Color Photographs
Document Type: Article
Abstract:
Emphasizes the necessity of using electronic commerce to be competitive in today’s business world. Electronic data interchange (EDI) as one method; Requirement of shifting to the internet; Impact on businesses; Meaning for CPA’s; Transactions on the net; Impact on small and medium sized companies; Provision of opportunities for new services.

 
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