Any topic (writer’s choice)
Read Case 22: The Walt Disney Company: Its Diversification Strategy in 2014 (pages C319 – C334).
Complete a short Written Case Analysis (3-5 pages, not including a title page and references page).
Choose a model from chapter 3 to perform an external analysis.
Choose one of the techniques from chapter 4 to perform an internal analysis.
Present your findings as a SWOT report including components of Strengths, Weaknesses, Opportunities, and Threats.
Propose an action plan and set of recommendations addressing the issues you have identified.
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