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This week we are studying the External Environment as a critical part of developing strategy. A PESTEL Analysis is one of the major tools you use in studying the external environment. 

Open the attached file PESTEL Analysis Exercise.pdf
(https://s3.us-east-1.amazonaws.com/blackboard.learn.xythos.prod/5a3148150d016/5201796?response-content-disposition=inline%3B%20filename%2A%3DUTF-8%27%27PESTEL%2520Analysis%2520Exercise.pdf&response-content-type=application%2Fpdf&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Date=20200123T153838Z&X-Amz-SignedHeaders=host&X-Amz-Expires=21600&X-Amz-Credential=AKIAIL7WQYDOOHAZJGWQ%2F20200123%2Fus-east-1%2Fs3%2Faws4_request&X-Amz-Signature=8a7526864150107935718acdef60707851c9e94f7ae5d311fb2f4dcbb28626e8)

STEP 1 – Please perform a quick PESTEL Analysis and determine what the biggest risk is to each company. Your task is to determine the biggest PESTEL risk to each company and not necessarily a comprehensive analysis.

STEP 2 – Your team has $1 million to invest in these companies. You can invest in one, two or even all of them. Which ones would you invest in? How much of the $1,000,000 would you invest? You must hold the investment(s) for five years.

Post your initial responses by Thursday. At least two responses to other posts are required by Sunday.

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