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The Hershey Company – 2015 The Cohesion Case
Read this information thoroughly. The Hershey Company is a publicly traded company. The stock symbol for The Hershey Company is: HSY. The corporate website is www.hersheys.com When we perform a strategic management case analysis for a firm, we must find information about what the firm is actually doing and what the firm plans to do in the future. Comparing what is planned with what you recommend is an important part of case analysis. However, your recommendations should be the best strategies among all the possible options.
Instructions:
Research and gather information.  You should Chapter 5 in your textbook to learn more about how to gather information for this part of the project. 
Next, conduct research to determine the best strategies for The Hershey Company to employ in the next 1-2 years. You must research The Hershey Company and the competition.  You must look for trends and movement in the industry as well as current practices.  Look for similarities and differences among The Hershey Company (HSY), Nestle and Mars, the major competitors. These two websites will be very helpful.
    E*TRADE
    Yahoo! Finance
Then use Google Scholar to research two or more recent articles (3 years back) about the strategies employed by firms in the confectionary industry. Below is a list of some of the best journals to find such corporate strategic information. You MUST use at least one of these resources to support your research and your findings.
    Advanced Management Journal
    Business Horizons
    Long Range Planning
    Journal of Business Strategy
    Strategic Management Journal
    Harvard Business Review
    Sloan Management Review
    California Management Review
    Academy of Management Review

Now prepare your HSY Strategic Analysis report.  Your report must use APA style and be 3 pages long (this does not include the cover page and the references page total of 5 pages or more).  You should use at least three resources, including the Hershey website and one of the journals listed above.  Your textbook is considered a reference as well.

Your report should cover the following points and information: 

    Overview of The Hershey Company and its top competitors, Nestle and Mars
    Overview of competitive strategies used by each organization [Hershey, Nestle, Mars]
    Evaluation of marketing trends
    Hershey and competitors movement [Outsourcing, mergers, acquisitions]
o    Discuss similarities and differences of each organization give an example of outsourcing
    Associated risks with planning competitive strategies
    Conclusion: Justifies your recommendations for The Hershey Companys strategies

PLEASE ENSURE YOU PROVIDE CITATION FOR THE WORK
ALSO I AM INCLUDING 20 SCREEN SHOTS OF THE CASE, AND SUMMARY REVIEW OF CHAPTER 5.  PLEASE LET ME KNOW IF THERE IS ANY QUESTIONS.

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