Apple Inc- Iphone

Apple Inc- Iphone

Choose a single brand within a product category which you can find and collect brand-related information (e.g. advertisements, news/business articles, websites). After careful analysis of the brand?s current marketing communication, you must then describe the areas in which the use of 3 consumer behaviour theories / concepts have been applied to the group?s chosen brand. The key is to identify how the firm marketing the chosen brand are attempting to influence, modify or impact the consumers? behaviour using specific consumer behaviour theory. You must reinforce your discussion with clear evidence (i.e. scholarly articles) that supports, explains and critiques consumer behaviour theory within the brand information that you have collected.

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