Assignment

Using the product or service you chose in Assignment 1, (desktop computers) provide a plan to
reposition this product or service to a new target market. Remember this could
mean a new use for the product or service you have chosen.

Write a five to six (5-6) page paper in which you:

Discuss this product in terms of its repositioned target market demographics
using U.S. Census Data.

Determine the types of research needed to reposition this product or
service.

Discuss the method(s) you would use to increase adoption rates.

Determine if a new service component will provide new interest in this
product or service.

Anticipate the most likely distribution problems you would encounter and how
you would address them.

Use at least two (2) quality references. Note: Wikipedia
and other Websites do not quality as academic resources.

Your assignment must follow these formatting requirements:

Be typed, double spaced, using Times New Roman font (size 12), with one-inch
margins on all sides; references must follow APA or school-specific format.
Check with your professor for any additional instructions.

Include a cover page containing the title of the assignment, the student’s
name, the professor’s name, the course title, and the date. The cover page and
the reference page are not included in the required page length.

 

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