Assignment Questions1. What are the strategically relevant components of the glo

Assignment Questions1. What are the strategically relevant components of the global and U.S. beverage industry macro-environment?How do the economic characteristics of the alternative beverage segment of the industry differ from that ofother beverage categories? Explain.2. What is competition like in the alternative beverage industry? Which of the fi ve competitive forcesis strongest? Which is weakest? What competitive forces seem to have the greatest effect on industryattractiveness and the potential profi tability of new entrants?3. How is the market for energy drinks sports drinks and vitamin-enhanced beverages changing? What arethe underlying drivers of change and how might those forces individually or collectively make the industrymore or less attractive?4. What does your strategic group map of the energy drink sports drink and vitamin-enhanced beverageindustry look like? Which strategic groups do you think are in the best positions? The worst positions?5. What key factors determine the success of alternative beverage producers?6. What recommendations would you make to Coca-Cola to improve its competitiveness in the globalalternative beverage industry? to PepsiCo? to Red Bull GmbH?The paper must be 6 pages with at least five references. Please format the paper and cite the sources correctly using APA standard of writing. No plagiarism (my university is strict about that).ps. I was only able to upload the first five pages of the case study here. The rest of the pages will be uploaded with a different assignment upload so look for them in the next assignment i will upload.

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