Blue Ocean Strategy: Microsoft

Blue Ocean Strategy: Microsoft

Develop a Blue Ocean Strategy for Microsoft. Your analysis should include:

1) Have they made their competition irrelevant? Did the focus on competition or alternatives?
2) Identify if it is currently a red or blue ocean.
3) Analyze it with the 6 paths framework strategy to conceive new market space for a specific company.
4) Include a canvas strategy.
5) Identify the three tiers of non-customers, buyer utility map and experience cycle; uncover blocks to buyer utility to design the correct sequence.
6) Identify its four hurdles and characteristics of limitations.
7) Include the three E principles of Fair Process
8) Complete the Eliminate-Reduce-Raise-Create Grid. What sustainability methods will be used?
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