BMGT 335: Final Report: Growth, Innovation, Sustainability, and Succession

The second stage of this project is the analysis in the form of a PowerPoint Presentation.  In this presentation, students will determine the marketing strategy and human resource approach of the small business.

 

Required Elements to include in the Analysis Paper (Stage Two):

 

• Determine the marketing strategy of the small business;

 

• Discuss the human resource approach of the small business;

 

• The student must research the industry information and discuss how the small business compares with the industry in which they operate;

 

• The student may find it valuable to visit the location and/or interview the business owner.

 

Required Formatting of PowerPoint Presentation:

 

• A total of 15 to 20 slides will be presented that includes a title slide and a slide for references;

 

• The note section of PowerPoint is to be used to provide detailed information of each slide;

 

• The student must include at least four scholarly references (two of which may not come from the course materials). Direct quotes are not to be used;

 

• Graphics are acceptable if they relate to the organization; clip art is not allowed;

 

• Students will submit the presentation to the assignment folders by the due date;

 

 

• Students will post the presentation to the discussion area demarcated for the presentation by the due date (6 p.m. Monday of week 7).

 

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