Book Bunker Case Study

Book Bunker Case Study

Once again you are back visiting your friends from Bunker Books. As an e-commerce expert, you will be doing some research and giving advice to the husband and wife team who have owned this company for 20 years.

After you helped them with an e-marketing plan and developed their social media campaign, you are now called upon by them to help with collecting payments online and securing their website and database.

Your Assignment

You are an e-marketing and e-commerce consultant. Mary and Joe Johnson, the owners of Book Bunker, have hired you in the past to help them improve their sales both online and in their store. Now they need help developing an e-payment system and securing their database. They have asked you to create a plan to collect payments via their website and ensure that the transactions are safe and secure.

Y O U D E C I D E

Activity or Assignment
Assignment
For this assignment, you will generate a Microsoft Word report. You will be asked to write a 5-page (2,500 words minimum) business report outlining your strategies to increase their presence online and to improve their online advertising and create the ability to sell books to people around the world.

 
Grading Rubric
Category

Points

Description
Criteria/Creativity

75
e-payment systems

Demonstrate a strong grasp of the problem at hand. Demonstrate understanding of how the course concepts apply to the problem. Be sure to include the basic concepts and criteria required by the owners of the bookstore. The final report should include a detailed matrix, comparing the various e-payment systems. Your idea must be detailed, compelling, and creative.
Be sure to include all the elements required when creating your e-payment report. Be sure to listen carefully to the You Decide audio, so that you answer the questions Joe and Mary have in detail.

Execution
25
Make sure your report is clear and succinct, using strong organization and proper grammar. Use citations correctly. You must include a cover page and an executive summary as well as answer the specific questions put forward by Joe.
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