Brick Lane “Curry Mile” Competitor Analysis

-An overview of the competitors (how many restaurants, what different groups/segments),

-How do restaurants differentiate themselves to achieve a competitive advantage (if you look on the windows there is a wealth of information posted or look through the window to see the size and layouts and furnishings),

-You could consider which restaurant(s) you think are most attractive (or least attractive) to customers and why.

-Finally, you should choose one or two specific restaurants and consider how they could improve their offering and increase their competitiveness.

This list is just an indication of what you might include. Your presentation must be data rich and visually interesting and appealing.

The Core text book is:? Johnson G, Whittington R & Scholes K (2011), Exploring Strategy, Ed9, Prentice Hall (I own this book and would be happy to scan and send any required pages.)

Other Recommended reading – ?Grant R (2010), Contemporary Strategy Analysis: concepts, techniques, applications Ed 7. Wiley?Grant R and Jordan J (2012) Foundations of Strategy, Wiley?Ireland, R., Hoskisson, R, and Hitt, M. (2009) The Management of Strategy: Concepts and Cases, 8th Ed. Cengage Learning?Johnson G, Scholes K and Whittington R (2009), Fundamentals of Strategy, Prentice Hall.?Lynch  R (2008) Strategic Management, 5th Edition, Prentice Hall.?Wickham, P and Wickham. L (2008) Management Consulting: Delivering an Effective Project, Ed 3. Prentice Hall
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