Brief text case analyses: Meet the BRICs

Brief text case analyses: Meet the BRICs
Paper instructions:
Brief text case analysis: read the case{(check the file} then answers all six questions as follwing.
1. Map the proposed sequence of evolution of the BRICs economy. What indicators might companies monitor to guide their investments and organize their local market operations?
2. What are the implications of the emergence of the BRICs to careers and companies in your country?
3. Do you think recency bias has led to overestimating the potential of the BRICs? How would you, as a manager for a company assessing these markets, try to control this bias?
4. How might managers interpret the potential for their product in a market that is in the absolute large but on a per capita basis characterized by many poor consumers?
In the event that one BRIC country, if not all, fails to meet its projected performance, 5. what would be some of the implications to the economic environment of international business?
6.What are the relative merits of GNI per capita versus the idea of purchasing power, human development, and green economics as indicators of economic potential in Brazil, Russia, China, and India?
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