Busines Research Project

Busines Research Project

Identifying a management problem and designing an appropriate business research strategy is critical for success in business. This assignment requires the participant to select a qualitative research methodology to investigate an organisational management problem.
Each team member is required to make specific contributions in undertaking the required tasks of this assignment. However it is the responsibility of the team as whole to ensure that the arguments and format of the report are cohesive reflecting the collective effort of the team. To achieve this outcome, it will be necessary for the team members to meet frequently to discuss the analysis and presentation.
The Tasks
Identify a management problem (i.e. business opportunity or challenge) that is of concern either in your workplace or in an organisation that you are familiar with. You may use information from public sources (e.g.internet) in order to complete the tasks. The problem may be strategic or operational. It may relate to diverse business areas such as marketing, human resources, finance, operations or general management.
Your assignment should cover the following tasks:
1.
2. Provide background information on the organisation.
Clearly identify the symptoms of the management problem. Keep in mind that symptoms may at first sight appear to be a management problem. Ensure that you differentiate between the problem and its symptoms based on your analysis of the situation.
3. State the management problem succinctly. Select only one management problem.
4. Articulate the research questions and the information needs. Ensure that answers to research questions should directly help management to take actions to address the management problem.
5.
Define the research objectives.
6.
7.
Select an appropriate qualitative research methodology that could be used to explore the management problem. Justify your selection. Please note that you are not required to undertake a descriptive or quantitative research.
Undertake a comprehensive, but succinct, critical review of the methodology that you have selected. This review should support the rationale for your selection of the methodology based on research work by scholars in the area. This review is an important part of your assignment.
8. Write a plan to undertake the business research. This plan should outline detailed guidelines on how to undertake the research (e.g.sample size, qualifications of those who undertake the research, where to conduct the research, how to collect the data and how to analyse the data), the constraints, timelines and costs. You may include detailed instructions to those who undertake the research as an appendix to your report.
The Report

• Present concise arguments supported by your analysis
• Draw conclusions justified by the arguments and evidence
• Begin the report with an executive summary and include any detailed analysis, tables and charts in appendices
• Your report should cover the following as a minimum:
? Executive summary
? Each of the tasks listed above as specific sections of the report.
? Major conclusions from your analysis and the implications of these conclusions
? Any limitations of the analysis

Prescribed Text Book for Our Semester:

Zikmund, W. (2009) Business Research Methods, 8th Edition, Dryden, Orlando.
Levine, D.M., Stephan, D.F., Krehbiel, T.C. &d Brenson, M.L. (2010), Statistics for Managers Using
Microsoft Excel: 6th Global Edition, Prentice Hall

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