Business Communication

Business Communication

You have learned about the direct and indirect pattern of communicating news in writing. In this sense, the direct and indirect pattern is not a question of tone or whether you are addressing one person or many. It is the question of whether you are “frontloading” the news or delivering it “up-front” and immediately (direct) or whether you are delaying it strategically to minimize receiver resistance.
i. Post a response to this question:
Which method of delivering news—direct or indirect—is more effective, based on your workplace experience? Be prepared to justify your reasons and provide specific examples.

Discussion – Settling Claims/Complaints

All of us have been either at some time, moved to make a customer complaint or had to respond to a complaint because of our job. This week, please post a description of a particularly trying situation you may have encountered in the world of customer service. Please make sure to maintain a calm tone, but provide enough details to explain the situation.
Please state how the situation was resolved. Could it have been resolved better? What would you do differently now?

Discussion: Persuasion

What kind of persuasive messages are used in your workplace and how is reader resistance reduced? Most obviously, persuasion is present in retail as advertising, but employers are always motivating employees to adopt certain behaviors and policies.
i. State your workplace and describe an instance of persuasive communication.
ii. What appeals and techniques are being used to reduce resistance?
Use the following terminology to analyze the example:

o Appeal to Reason
o Appeal to Emotion
o Appeal to Ethics
o Reputation
o Authority
o Familiarity

Discussion: MP3 Player
Use the Internet to search the “mp 3 comparison chart” on the Dell site which compares two different mp3 players using various criteria.
The problem: on a College student budget, which is the best mp3 to buy? Yes, most smartphones do the job and better, but for the purposes of this assignment, focus on this chart.
a. Define the problem: First, state the possible budget: what could a reasonable budget for a College student be? Then, state the rationale for owning the mp3 player: what would the rationale for owning an mp3 player be for a College student in your program?
b. Identify the two criteria that would matter most to the College student.
c. State the url and explain to the class which of the mp3 players you recommend and concisely explain why, given the criteria.

 

 

 

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