Business Intelligence

Business Intelligence

Using the TESCO scenario above as the context for your discussions, you are to critically explore the potential
value of BI in providing organisations with ‘intelligence of their environment’ in order to improve the
organisational decision making and possibly respond to identified developments in a more timely manner.
Your response should consider the potential issues which might be faced by organisations such as TESCO in
the collection, processing and application of data (Knowledge) in decision making processes. Your discussions
might include, but not be limited to:
:
a) Critique of the effectiveness of data capture technologies and application to BI systems.
b) How might popular definitions of decision making be problematic to the operation of a DSS
c) Is organisational BI and DSS decision making a deterministic process?
d) The implications of making “rational” business decisions based on BI?
e) If we accept that TESCO’s situation was influenced through failings in BI, how might you have
advised them?
The use of diagrams to support your argument might help in clarifying your views.

 
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