business management
Question 1
Why is strong marketing management probably more important in healthcare than in other industries?
Question 2
What is the explanation for the growing influence of marketing research on the decision-making process in healthcare?
Reference:
Thomas, R (2020). Marketing Health Services: Fourth Edition. Foundation of the American College of Healthcare Executives
should include at least two peer-reviewed article/journal/book as a citation (not including the course textbook)
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