Business Memo

Instructions

Refer to the Carr article.  Carrs underlying discussion is whether a company can get competitive advantage through IT technology.
Personal technology, mobility, and the emphasis on Big Data and metrics emerge after the May 2003 publication of the article.
Discuss how Big Data for HR either supports or refutes Carrs argument on competitive advantage.  Remember to examine the impact through Carrs 3 recommendations.  Not all 3 have to agree.

You will need to state the issue & why it is important
Analyze big data through Carrs three prisms (spend less, follow dont lead, focus on market risk to HR do not use security). Remember to specifically mention Carr and Big Data together.
Make a recommendation yes or no, and discuss how you made the decision
Discuss how to implement a big data project.

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