Business Policy and Strategy

Business Policy and Strategy

Case Study Essay based on McDonald’s (see uploaded files)

To analyze and if necessary, conduct additional research on the selected case, and submit a report.

Groups may wish to adopt the comprehensive Strategic-Management Model suggested in the required textbook as a guide for the analytical and suggested strategic approaches of your case review.

Alternatively, the following are broad recommendations you may wish to adopt:
(i) Analyse the background and situation of the organisation in question.
(ii) Evaluate its external and internal environments.
(iii) Consider possible long- and near-term objectives that the organisation could pursue.
(iv) Offer suggestions as to the plausible strategic choice(s) the organisation may select and implement. For example, forward/backward/horizontal integration; intensive strategies; diversification strategies, etc.
(v) Justify your suggestion on the strategic choice(s) recommended.
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