Business Research
Business Research
The assignment for this is:
Experimental research designs involve four important elements: manipulation of the independent variable(s); selection and measurement of the dependent variable(s); selection and assignment of experimental subjects; and control over extraneous variables.
A tissue manufacturer that has the fourth-largest market share plans to experiment with a 50 cents-off coupon during November and a ?buy one, get one free? coupon during December. The experiment will take place at Target stores in St. Louis and Kansas City. Sales will be recorded by scanners from which mean tissue sales for each store for each month can be computed and interpreted. Write a paper in which you construct a valid, simple experiment to assess the cause and effect relationship of the price promotions.
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