business sector
business sector
Objective of the Project – To analyse the performance and competitive position of the main players in the sector in order to determine which one makes the best investment.
Deliverables
Introduce the companies that you have chosen – 3 or 4 from the same sector.
Analyse their present position – e.g. using market share, profitability, earnings per share, market value etc.
Identify their competitive strategy and what factors give them their competitive advantage/disadvantage.
Identify the strength of their position with regard to their competitors – e.g. CCSI matrix
Conclude by explaining what the CCSI matrix shows and taking a decision on the best option.
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