Business Strategy

Business Strategy
Task for completing the Business Strategy module.
Your task is to write a 2,500-word long essay (without references) by
13th June 2013, 14.00. The topic is the comparison of the business
strategies of two companies in an industry of your choice. You have to
build your analysis on verifiable public sources that are
appropriately referenced in your essay.
Your main question is how these 2 companies compete on their common
market. You will definitely want to analyse the competitive advantages
the companies can utilize and what the sources of these are. Make use
of strategic models for your analysis of competitive positions
(various models are mentioned in the module guide and the textbooks).
Please, pay special attention (meaning at least 500 words) to how your
particular specialization (marketing/finance/HR/IB) contributes to the
success or lagging behind of your chosen 2 companies. To accomplish a
good level of reflection on these issues, you will need to employ the
theories, concepts and methods learnt in the module and in the
compulsory and recommended textbooks. You may as well want to further
your knowledge in and understanding of specific areas with the help of
the articles listed in the module description or found elsewhere.

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