Case evaluation report

The report should include a full marketing mix evaluation, working through the content from each topic, evaluating the current evidence to determine the effectiveness of the strategy and making recommendations, with support from marketing theory. Your report will be your own work and backed by your own evidence, evaluation and recommendations. Please ensure you consult the marking criteriafor full details of expectations. Notably, students will not just list evidence but will consider and evaluate the marketing mix in relation to optimal marketing success.

The report should follow the template provided and be a maximum of 2,000 words (+/- 10%) excluding cover page, table of content, reference list and appendices (everything else including tables, figures, heading, captions, etc are included in the word count). APA Referencing is desirable. A minimum of 10 scholarly academic sources (peer reviewed theory) are desired at a pass level, along with additional industry and company sources.
Please check the attached overview and template, follow the instructions closely.

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