Case Study: Chipotle Mexican Grill

Case Study: Chipotle Mexican Grill
1.Provide a one-paragraph (not more than 5 sentences) introduction about the company detailing size, locations (what continents, countries, cities etc.), type of company, main competitors, place in market (leading the segment, trailing, last, etc.).
2. Research the company’s social responsibility initiatives, select one and provide a one-paragraph (not more than 5 sentences) description of the initiative. Use vocabulary from the textbook and class.
3. Analyze the initiative in terms of strengths, weaknesses, benefits, concerns, keys to success and provide personal evaluation of how strategically aligned the project is with the company’s mission and business values.
4. Describe anything you would have done differently and support your statements with specific reasoning.

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