Instructions

In this unit, you will complete the case study of the company that you chose   in Unit II and have been researching throughout the course. Respond to the four   writing prompts below. Your responses must include information from academic   and  scholarly research, including at least two resources from the CSU Online   Library  and at least two other online sources.

1.  Create a case study summary of the company you have chosen, including a         general overview of the company, its external environment, and a list of   its       current strategies and objectives.
2. If the company continues with its present strategies and objectives, where         will it be in five years?
3. If you were the CEO of the company, what strategies would you recommend,         and why?
4. Describe the competitive strategies used by the companys main         competitors. Which of these strategies are the most effective? How can your         company combat these strategies? Support your answers.

If you paraphrase, quote, or use ideas from any source, you should cite your   sources using APA guidelines. Your case study should be at least three pages in   length, excluding a cover page and references page. Please contact your   instructor if you have any questions, or contact the CSU Success Center should   you need more support.