• How is the effectiveness of public relations best measured? Explain your answer. What are three types of evaluation techniques used in PR? Provide examples of each.

 

• What are some risks involved in targeting specific groups in a PR campaign? What could go wrong?

Select one of the following

• Walmart's Bribery Shutdown,
• Rise and Fall of Queen Martha, 

Answer and prepare an analysis for the following questions in which you evaluate the effectiveness of communication between an organization and its publics.

1. Create a table or brief outline identifying the internal and external publics involved in the case study. Answer in 175 to 260 words.
2. Expand on the table/outline created in #1 and add:  What public relations communications tools and techniques were used to inform, influence and motivate the public(s)? Answer in 350 words.
3. What impact did the communications used by the organization have on the intended publics? Provide at least three specific examples.  Answer in 260 to 350 words.
4. How could the message have been communicated more effectively?  Discuss at least two tools that coul

• Why is it important for an organization to communicate quickly and honestly in a crisis situation? Why is it important to integrate anticipated crisis responses in an organization's proactive PR planning?
• What potential effects might a crisis have on an organization? What are the benefits of an organization developing a proactive crisis management plan? Explain your answer.

Haply Inc. contracts with Barksdale LLC to have an engine repaired. After much negotiation, the parties agree that the engine will be repaired and reinstalled at Haply’s facilities in 5 days. Haply plans on losing $40,000 a day for each day the engine is not delivered after the five-day window (this is the cost for a replacement engine). Haply tells Barksdale’s representatives that if the engine is not repaired on time that bad press will cause Haply to lose a client’s business totaling $3,000,000. Barksdale does not complete the contract until day 7. It cost Haply $500 to secure the delivery of a replacement engine. The actual rental of the replacement engine cost $40,000 a day. And Haply lost the business of a client totaling $3,000,000. Haply sues Barksdale for incidental, consequential and compensatory damages. The court finds that there is a breach of contract. What are the consequential, incidental, and compensatory damages that Barksdale is liable for in this case? Be su

Unit 3 Business Application Assignment: Marketing Strategy In this Application Assignment, we will continue to build upon our business research. It is best to use the same business or company that you used in that first two application assignments. But, if your instructor approves, you can select a different company if you like. Again, do some research on this business and prepare a 1-2 page report. Your report should cover the following points. Use your research to develop your own opinions, interpretations and conclusions about this business. Remember: You must provide a citation for any information you get from your research, but you do not need to cite your own opinions, interpretations and conclusions. Product/Price/Distribution

• Identify the business.
• Describe the products (goods and services offered) this business offers.
• Identify the target market.
• Briefly describe their pricing strategies.
• Explain how this business distr

Unit 3 Discussion: The Hiring Process Staffing is probably the most important process that a business must manage. We want a qualified and competent labor force. This means hiring the very best people to work for the business. The first step in the staffing process usually consists of having an applicant complete an application. The application gathers information about the candidate's work history, education, and other such demographic information. "Applications are seldom used for upper level jobs" and most applications are now prepared electronically and are submitted through the company's web site (Ebert & Griffin, 2011, p.152). After the application is submitted, many employers require candidates to take a series of tests as part of the hiring process; i.e., skills, personality, intelligence, screenings for drugs, background checks, etc. These tests may be administered before or after the interview. In the final stages of the hiring process, benefits and on-the-job training

Congratulations! Your CEO has approved your proposal in the hiring of a new position of Claims Supervisor. There's just one problem; your CEO has told you the "type" of person to hire with an explanation in parenthesis: Male (supervising mostly men) Aged 35 (shows experience and maturity) Single, no children (due to the hours the position will require) 5 Years' experience as Supervisor (less training needed) From the same industry (familiar with the terminology, vendors, etc.) Master's degree in Business (Supervisor role) As the Human Resource Manager for the auto insurance company called Premium Auto Insurance, it is your role and responsibility to ensure qualifications are ethically and legally associated with the position being hired. You notice your CEO has given you some illegal requirements for the position; but he/she is your CEO and you are new to the position. He/she must know what they are talking about, right? As the Human Resource Manager it is ultimately your responsibil

Assignment 2: LASA—Strategic Analysis: Organizational & Competitive

  The goal of conducting a competitor analysis is to gather information about the company’s competitors and systematically formulate a strategy to become the market leader in the industry. In formulating any strategy, it is imperative that the company understand its organizational structure as well as the internal and external forces which could impact their strategic decisions.   Based on the company you chose in the previous module, analyze the organization’s mission, vision, and values, its ability to compete, and the effectiveness of its management team in executing strategy. Some of the factors to be considered in doing this evaluation include the company’s internal resource capabilities, its relative cost position, and its competitive strength.In addition,evaluate the competitive strategy of your selected organization and examine how this s

Assignment 2: LASA—Strategic Analysis: Organizational & Competitive

  The goal of conducting a competitor analysis is to gather information about the company’s competitors and systematically formulate a strategy to become the market leader in the industry. In formulating any strategy, it is imperative that the company understand its organizational structure as well as the internal and external forces which could impact their strategic decisions.   Based on the company you chose in the previous module, analyze the organization’s mission, vision, and values, its ability to compete, and the effectiveness of its management team in executing strategy. Some of the factors to be considered in doing this evaluation include the company’s internal resource capabilities, its relative cost position, and its competitive strength.In addition,evaluate the competitive strategy of your selected organization and examine how this s