BUS 499 Assignment 1: Strategic Management and Strategic Competitiveness
Due Week 2 and worth 300 points
Choose one (1) public corporation in an industry with which you are familiar. Research the company on
its own Website, the public filings on the Securities and Exchange Commission EDGAR database
), in the University's online databases, and any other sources you can
find. The annual report will often provide insights that can help address some of these questions.
Write a four page paper in which you:
1. Assess how globalization and technology changes have impacted the corporation you
researched.
2. Apply the industrial organization model and the resource-based model to determine how your
corporation could earn above-average returns.
3. Assess how the vision statement and
- business
- August 8th, 2016
BUS 499 Assignment 1: Strategic Management and Strategic Competitiveness
Due Week 2 and worth 300 points
Choose one (1) public corporation in an industry with which you are familiar. Research the company on
its own Website, the public filings on the Securities and Exchange Commission EDGAR database
), in the University's online databases, and any other sources you can
find. The annual report will often provide insights that can help address some of these questions.
Write a four page paper in which you:
1. Assess how globalization and technology changes have impacted the corporation you
researched.
2. Apply the industrial organization model and the resource-based model to determine how your
corporation could earn above-average returns.
3. Assess how the vision statement and
- business
- August 8th, 2016
BUS 520 Assignment 4 Leadership Style paper
Students, please view the "Submit a Clickable Rubric Assignment" in the Student Center.
Instructors, training on how to grade is within the Instructor Center.
Assignment 4: Leadership Style: What Do People Do When They Are Leading?
Due Week 9 and worth 100 points
Choose one (1) of the following CEOs for this assignment: Larry Page (Google), Tony Hsieh (Zappos), Gary Kelly (Southwest Airlines), Meg Whitman (Hewlett Packard), Ursula Burns (Xerox), Terri Kelly (W.L. Gore), Ellen Kullman (DuPont), or Bob McDonald (Procter & Gamble). Use the Internet to investigate the leadership style and effectiveness of the selected CEO.
Write a five to six (5-6) page paper in which you:
Provide a brief (one [1] paragraph) background of the CEO.
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- August 8th, 2016
BUS 521 Assignment 3: Business Plan Part III – Business Initiative and Technology Paper
Due Week 9 and worth 160 points
Note: Refer to scenarios and reading assignments from previous weeks to complete this assignment.
In Part III of your business plan, you will consider how your new business initiative will affect operations in your company. You will also evaluate different technologies and introduce the type of technology that will help you make a more efficient and high quality product or service.
Write a four to five (4-5) page paper in which you:
1. Analyze the options available for producing the product or service. Next, evaluate which of the available options you can take to streamline operations.
2. Determine how the product or service will meet consumer needs.
3. Assess at least three (3) types of technologies that will improve the quality of the product or service. Ex
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- August 8th, 2016
MGMT640 1121
Final Exam
Spring 2016
Name: __________________________
Date: ___________________
The Final Exam is individual work. All work on the exam should be from your own efforts, with
no assistance from classmates, family, friends or others. By proceeding with this exam, you are
agreeing not to share the exam content or your responses with anyone, including future students
of MGMT640. Your completed exam is due by 7:00 PM on Sunday, April 24, 2016 (upload to
your Final Exam folder under Assignments).
Please refer to the Syllabus for the policy regarding late submissions. There will be no
make-up exams except for documented emergencies.
You are not required to submit your working. However, complete working showing
formulas and calculations may be considered for partial credit for incorrect answers.
Id
- business
- August 8th, 2016
Discussion 5:1: The Cost of Capital Dilemma
In your readings this week, you explored how companies compute their cost of capital by computing a weighted average of the three major components of capital: debt, preferred stock, and common equity. The firm's cost of capital is a key element in capital budgeting decisions and must be understood in order to justify capital projects.
For this Discussion, imagine the following scenario:
You are the director of operations for your company, and your vice president wants to expand production by adding new and more expensive fabrication machines. You are directed to build a business case for implementing this program of capacity expansion. Assume the company's weighted average cost of capital is 13%, the after-tax cost of debt is 7%, pr
- business
- August 8th, 2016
Discussion 5:1: The Cost of Capital Dilemma
In your readings this week, you explored how companies compute their cost of capital by computing a weighted average of the three major components of capital: debt, preferred stock, and common equity. The firm's cost of capital is a key element in capital budgeting decisions and must be understood in order to justify capital projects.
For this Discussion, imagine the following scenario:
You are the director of operations for your company, and your vice president wants to expand production by adding new and more expensive fabrication machines. You are directed to build a business case for implementing this program of capacity expansion. Assume the company's weighted average cost of capital is 13%, the after-tax cost of debt is 7%, pr
- business
- August 8th, 2016
Review the initial scenario and the Strategic Business Plan presented in Module 1 to make sure that the requirements of the Board and the Part II Strategic Plan are met. In order to meet the requirements of the Board, you will prepare the final Strategic Business Plan—Part II—Strategic Plan to the Executive Board. Ensure your strategic plan is thorough, succinct, and complete. Challenge yourself to link the targets to specific initiatives you have identified in the Strategic Plan you are developing for Harley-Davidson.
Your written report should include a title page, table of contents, executive summary, and each of the following sections in an 8- to 12-page report:
Part I: Global Economy & Factors Affecting H-D
-
- Identify H-D’s Motiv
- business
- August 8th, 2016
Review the initial scenario and the Strategic Business Plan presented in Module 1 to make sure that the requirements of the Board and the Part II Strategic Plan are met. In order to meet the requirements of the Board, you will prepare the final Strategic Business Plan—Part II—Strategic Plan to the Executive Board. Ensure your strategic plan is thorough, succinct, and complete. Challenge yourself to link the targets to specific initiatives you have identified in the Strategic Plan you are developing for Harley-Davidson.
Your written report should include a title page, table of contents, executive summary, and each of the following sections in an 8- to 12-page report:
Part I: Global Economy & Factors Affecting H-D
-
- Identify H-D’s Motiv
- business
- August 8th, 2016
Question
Question 1
Which of the following definitions of marketing most accurately reflects the definition of the American Marketing Association?
1) Marketing is a process of producing maximum profits.
2) Marketing is a social and managerial process by which individuals and organizations obtain what they want and need.
3) Marketing is the creation of value for customers who then are able to buy what they need and want, when and where they want.
4) Marketing is the activity, set of institutions, and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large.
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Question 2
Why can't the term marketing be used to refer to advertising activities performed by a marketer?
1) Because advertising is not one of many
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