Case Study 3: Missed Opportunities
Read the case study titled “Missed Opportunities”, located in the online course shell.
Write a four to six (4-6) page paper in which you:
1. Examine the pros and cons from the perspective of Crestview Hospital of the placement of its new billboard directly adjacent to Briarwood Medical Center. Interpret the reaction of customers and other community stakeholders to the billboard postings.
2. Use competitive marketing entry strategies to suggest the action that Briarwood Hospital should undertake to counter the messages in the new Crestview Hospital Billboard postings.
3. Recommend the marketing communication strategy or strategies that both Crestview and Briarwood Hospitals should employ. Justify why the Governing Board of both hospitals should take a proactive
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- August 8th, 2016
Select a new, realistic good or service for an existing industry, preferably an industry you current work in or one in which you are interested in working.
Develop a 1,400-word evaluation of pricing strategies available producers of your selected product. This will include statements about the market structure and the elasticity of demand for the product, based on text book principles and real world products under development.
· Identify the market structure of the industry (monopoly, oligopoly, competitive monopoly).
· Determine elasticity of demand for various quality ranges of the product based on textbook theory and judgments about the degree of luxury vs. necessity represented by various brands (e.g. a luxury car vs an economy car).
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- August 8th, 2016
A student is designing an experiment to find out if the following statement is true: "If you get at least six hours of sleep, you will do better in class than if you get fewer than six hours of sleep." The statement is an example of which of the following?
While scientific explanations provide compelling evidence for claims and produce verifiable insights, they are also _________.
Sally reads a report about a casual study of students and their attitudes to drugs. "A group of high school students were asked if they had ever used an illegal substance; the majority of those students said 'No.'" Sally then cites this study in her paper about drug use. She says, "A study of students revealed that only 10% of high school students use drugs." Why is her conclusion flawed?
............
The post hoc er
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- August 8th, 2016
Question
Question 1 1 / 1 point
Which of the following is defined as the ability of customers to drive down the price of goods and services?
A) supplier power
B) buyer power or the bargaining power of customers
C) rivalry among competitors
D) threat of price reduction
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Question 2 1 / 1 point
Are there any direct variables that have no effect on a business' competitive position?
A) yes
B) No
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Question 3 1 / 1 point
Which of the following are components of an information system? (select all that apply)
A) data
B) hardware
C) people
D) process
E) software
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Question 4 1 / 1 point
According to the Five Forces Model developed by Harvard Business professor Michael Porter, all of the following are major factor
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- August 8th, 2016
Question
Question 1 1 / 1 point
True or False: An IT plan should be developed before a strategic business plan so that management will know what they can plan based on available systems.
True
False
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Question 2 1 / 1 point
Which of the following flow chart symbols is used to represent a step or action which is taken in the process?
A) rectangle
B) diamond
C) circle
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Question 3 1 / 1 point
Which of the following best defines a process?
A) a series of events to get something done
B) steps a worker follows to complete a task
C) a series of tasks that are completed in order to accomplish a goal
D) a strategic objective
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Question 4 1 / 1 point
Which of the following are true about an Enterprise Resource Planning (
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- August 8th, 2016
Question
Question 1 1 / 1 point
Which of the following statements about the infrastructure deployed by a company is correct?
A) The infrastructure deployed by a company is the same as that of all other companies in that industry.
B) The infrastructure deployed by a company will always be the same.
C) The infrastructure deployed by a company will change as business requirements and technology change
D) The infrastructure deployed by a company is determined by the CIO based on his or her technical expertise
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Question 2 1 / 1 point
Which of the following are major components of the Enterprise Architecture? (select all that apply)
A) Application Architecture
B) Information Architecture
C) Process Architecture
D) Technical Architecture
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Question 3 1 / 1 point
True
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- August 8th, 2016
Question
Question 1 1 / 1 point
True or false: Knowledge management requires the use of information technology.
True
False
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Question 2 1 / 1 point
True or false: Supply chain management concepts do not apply to the service sector, which uses customer relationship management systems instead.
True
False
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Question 3 1 / 1 point
Which of the following is defined as a system that is built around predefined business processes and reflects best practices?
A) corporate application
B) enterprise system
C) company-wide system
D) business process application
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Question 4 1 / 1 point
Which of the following should be considered when selecting an enterprise system vendor? (select all that apply)
A) the financial strength of the software supplier
B) availability of maintenance
C) availability of support and training
D) who owns the source code
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Question 5
True or false: A g
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- August 8th, 2016
Question
Question 1 1 / 1 point
During which phase of the SDLC is the database specification developed?
A) study phase
B) design phase
C) development phase
D) operational phase
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Question 2 1 / 1 point
Which of the SDLC models has distinct goals for each phase of the development and requires each phase to be fully completed before the next phase can begin?
A) fountain model
B) waterfall model
C) build and fix model
D) Rapid prototyping model
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Question 3 1 / 1 point
During which phase of the SDLC are the software and hardware specifications developed?
A) study phase
B) design phase
C) development phase
D) operational phase
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Question 4 1 / 1 point
Which of the following are risks associated with outsourcing? (select all that appl
- business
- August 8th, 2016
Question
Question 1 1 / 1 point
During which phase of the SDLC is the database specification developed?
A) study phase
B) design phase
C) development phase
D) operational phase
View Feedback
Question 2 1 / 1 point
Which of the SDLC models has distinct goals for each phase of the development and requires each phase to be fully completed before the next phase can begin?
A) fountain model
B) waterfall model
C) build and fix model
D) Rapid prototyping model
View Feedback
Question 3 1 / 1 point
During which phase of the SDLC are the software and hardware specifications developed?
A) study phase
B) design phase
C) development phase
D) operational phase
View Feedback
Question 4 1 / 1 point
Which of the following are risks associated with outsourcing? (select all that appl
- business
- August 8th, 2016
Assignment 5: Business Plan – Final
- Write a one to three (1–3) page executive summary for your business plan, in which you justify:
- A clear and concise business concept.
- A thoroughly planned business concept.
- A capable management structure.
- A clear-cut market need.
- Significant competitive advantages for your business.
- Realistic financial projections.
- That investors have an excellent chance to make mon
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