Scenario: Select a Fortune 500 company of your choice
(Boeing), and look for ways to increase customer flow and revenue for the business. The company leaders have hired you to be the company's market research consultant.
Prepare a 7- to 10-slide Microsoft
® PowerPoint
® presentation,
with speaker notes & in-text citation.
Address the following in your presentation:
- Provide four facts about the company using descriptive statistics.
- Conduct market research to determine additional business opportunities.
- Recommend two marketing strategies based upon the additional secondary research you conducted.
Format your presentation consistent with APA guidelines.
Select a product or service from a company with which you are familiar.
Write a 1,050- to 1,400-word paper in which you:
- Analyze the purpose and value of an integrated marketing communications (IMC) plan.
- Briefly introduce the company and its products/services.
- Identify whether the company you investigated has an integrated marketing communications plan
- For a company that has an IMC, explain what specific marketing communications tools are used and describe the value of the plan to the company's overall marketing strategy.
- For a company that does not have an IMC, explain three marketing communications tools it could use and discuss how the use of these tools in an integrated marketing communications strategy would enhance its marketing efforts.
Format your paper consistent with APA guidelines.
Write a 1,050- to 1,400-word paper in which you:
- Assess three trends in marketing communications.
- Provide specific examples of each trend with evidence of marketing communications that reflect the trend. Insert screen shots, photos, etc. as proof.
- Evaluate the significance of the trend to the company that has addressed in its communications.
- In Text Citation
Format your paper consistent with APA guidelines.
In your own words, post a reply (200 to 300 words) to the following questions:
Why is it important to have a unique competitive advantage? Is competitive advantage perceived or real?
Southwest Airlines has remained profitable even during the economic downturn. Do they have a competitive advantage over the other airlines and if so, what is it?
What is a target market? How do you segment a market to identify a target market? What is the value of identifying the optimal target market for a product or service?
Course Description:
In a rapidly changing world, leaders are challenged to become more strategic in both their individual leadership and in service of the enterprise. This course focuses on the strategic planning and decision making processes of organizations, including determining vision, core mission, goal development, implementation, and evaluation. Included in strategy are the financial viability, planning, and monitoring needed to ensure long term sustainability and success. Students will apply current theory, practice, and research to real world examples of organizations for which they will develop a comprehensive strategic and financial plan that addresses the needs of all stakeholders.
You are to write a scholarly paper of 5 pages (plus cover page, abstract, and reference list) in length on some aspect of the research and/or theories of strategic or financial management that relate to, but are not duplicative of the material in this course. You are free to cr
Use your search engine to find an article from the Harvard Business Review September 2011 issue entitled HBR Case Study: Culture Clash in the Boardroom. Read the case study article and write a three page reflection about the case. What intrigued you? What did you learn? Why is this case important to international business? In your paper, please describe how sections of the article reinforced concepts from chapters 1 to 5 from your text. Also, comment on the actions, or decisions made by certain actors in the article showing how your knowledge from international business, (chapters 1 to 5), can be used or considered, for better outcomes.
Chapter 1 Assessing the environment: Political, Economic, Legal, and technological
Chapter 2 Managing Interdependence: Social responsibility, ethics, and sustainability
Chapter 3 Understanding the role of culture
Chapter 4 communicating across cultures
Chapter 5 Cross-cultural negotiation and decision making
Direct link to article:
https://hbr.or
In this assignment you will explore the development of employee engagement surveys, utilizing the ideas and concepts explored in the 3 provided lectures. You are required to analyze the US Postal Service’s disastrous employee engagement survey administered by Gallup in 2015.
Provide a short summary of the issues that arise when an organization elects to conduct an employee engagement survey. Then, move directly towards providing your analysis of the positive and negative issues that could arise if the Postal Service elects to use employee engagement results as one element in making promotional/transfer decisions.
Please write your analysis in 550 words, APA Memo format, addressed to “HRVP”, and use formal, third person style (DO USE: the US Postal Service, the HR department, he, she, it, him, her, they, them; DO NOT USE I believe, I think, etc). READ MORE ON ATTACHED WORD DOC TITLED "UPS Memo Assignment"!
In this assignment you will explore the development of employee engagement surveys, utilizing the ideas and concepts explored in the 3 provided lectures. You are required to analyze the US Postal Service’s disastrous employee engagement survey administered by Gallup in 2015.
Provide a short summary of the issues that arise when an organization elects to conduct an employee engagement survey. Then, move directly towards providing your analysis of the positive and negative issues that could arise if the Postal Service elects to use employee engagement results as one element in making promotional/transfer decisions.
Please write your analysis in 550 words, APA Memo format, addressed to “HRVP”, and use formal, third person style (DO USE: the US Postal Service, the HR department, he, she, it, him, her, they, them; DO NOT USE I believe, I think, etc). READ MORE ON ATTACHED WORD DOC TITLED "UPS Memo Assignment"!
