Using the CSU Online Library, research the topic of how marketers use personality tests to understand consumer behavior. The use of information around psychological traits and demographics can be significantly valuable information to the marketer. Include a discussion of at least one personality test that marketers use and how it relates to identifying consumer behavior patterns.
1.Describe why identifying consumer behavior patterns are so important and impactful to the marketer.
2.Identify and explain a personality test that is used by marketers, including the basic premise of how it works. From a marketing standpoint, how might this tool be used with respect to more effectively reaching the company’s target market?
3.Discuss potential disadvantages to the use of personality test results by a marketer. How might a marketer decrease the impact of these disadvantages?
4.Relate the use of psychological and demographic information along with reference groups and subcultures
How can a customized, effective marketing plan help an organization create a systematic, measurable way to create profits for the company’s stakeholders while increasing product and service sales and market share?
Consider the following ideas to include in your answer:
- What is a company mission statement?
- What distribution models fit the organization’s goals in getting the product to the customer?
- What sales approaches are most effective for the company’s products or services?
- How are products and services sold?
- How do sales channels differ?
- What is the marketing communication plan?
Explain why communication is so important in management. Your response should be at least 200 words in length.
apa format
Describe a conflict situation that requires you to use 1) avoidance, 2) defusion, and 3) confrontation in order to solve the problem. Your response should be at least 200 words in length
Discuss bribery. Would actions, such as politicians adding earmarks in legislation or pharmaceutical salespersons giving away drugs to physicians, constitute bribery? Identify three business activities that would constitute bribery and three actions that would not.
How can firms ensure that their code of business ethics is read, understood, believed, remembered, and acted on rather than ignored?
Your response should be 75 words in length.
What do you feel is the relationship between personal ethics and business ethics? Are they or should they be the same?
apa format
Evaluate the case, and respond to each question that follows the case using both theory and practical managerial thinking.
What are the pros, cons, and risks associated with Nike’s core marketing strategy?
2.
If you were Adidas, how would you compete with Nike?
200 words or more
