Assignment Instructions
1. Executive Summary with key findings and recommendations
2. Clear and concise description of the market in which the organization operates
3. Summary of the marketing environment (both micro and macro-environmental forces and trends)
4. Detailed description of how the market is (or may be) segmented and a statement of the segment(s) that the organization is targeting.
5. Brief discussion of the behaviour of customers in the segment(s) identified above
6. A description of the marketing mix being used by the organization to target these segments
7. A recommendation for improvements to the organization’s marketing effort.
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Assignment Requirements: Research Proposal
The proposal report (~ 4,000 words) based on an extensive literature review, contains:
- Research background and initiative (~ 500 words)
- Literature review (~2500 words)
- Methodology (~1,000 words)
- Ethics form (not incl. in word count)
****using UK university as samples, best use Coventry University ******
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Assignment Instructions
Use this book for the assignment Marketing Research, Seventh Edition, International Edition
Assignment Requirements
Topic: Micro Environment factors inpact on Marketing mix---Customer, Client, and Partner
Words count: at least 900 words
Grade requirement: at least 60% of the total marks or more
The objective of this project is to develop a marketing plan for the new "Chevy Volt." The purpose of this Market Planning exercise is to build a student's exposure, familiarity and aptitude of the entire marketing process, from research to implementation. There is significant research and data available, and now that the launch has occurred, students can even access the local dealers as a resource. While an example plan can be found on page 60, be sure to use the following template:
I. Cover Page
II. Executive Summary (brief explanation of the concept or idea; detailed description of product or service; key strategic objectives)
III.Table of Contents
IV. Marketing Situation
A. Market Description (goal statement; define the market as you see it, and all major segments; define the customer needs; define the key factors that influence purchasing decisions)
B. Product / Service Review (very detailed in-depth description of the product or service; features/benefits; issues of competitive a
While you might think the basic principles of marketing are simply common sense, many companies fail to apply these principles in day to day operations. In a 1-2 page (500 - 1,000 words) :
a. Amazon.com is one of the most successful Internet-based company in America. Visit the site at http://www.amazon.com and carefully look at their home page. Then, visit several of the links from the home page. List five specific market segments Amazon.com is targeting through its Web site. For each segment you identify, give at least one example from the site that demonstrates how Amazon.com is trying to appeal to the targeted segment.
b. Now, visit the Atlanta Journal/Constitution home page at http://www.ajc.com/ Be sure to visit several of the linked pages. Who is the newspaper targeting with this Web site? How is the product offered at this site different from the printed newspaper? How do you think this site compares with a printed newspaper? Would you read it instead of a printed paper?
BE C
The objective of this project is to develop a marketing plan for the new "Chevy Volt." The purpose of this Market Planning exercise is to build a student's exposure, familiarity and aptitude of the entire marketing process, from research to implementation. There is significant research and data available, and now that the launch has occurred, students can even access the local dealers as a resource. While an example plan can be found on page 60, be sure to use the following template:
I. Cover Page
II. Executive Summary (brief explanation of the concept or idea; detailed description of product or service; key strategic objectives)
III. Table of Contents
IV. Marketing Situation
A. Market Description (goal statement; define the market as you see it, and all major segments; define the customer needs; define the key factors that influence purchasing decisions)
B. Product / Service Review (very detailed in-depth description of the product or service; features/benefits; issues of competitive
This is a 2-part assignment, and the principal goal of Assignment 2 is to explore the "Future of Marketing: Recent Trends, Emerging Issues & Future Outlook." The primary intent behind this is so students can identify research, examine and illustrate the world of marketing from the current trajectory; where it is headed; current and future trends; emerging issues, and the outlook of where marketing may be headed in the future. Again, this should be viewed as an unstructured assignment.
PART 1: Research - Students are expected to conduct an extensive search on the Recent Trends in Marketing; Emerging Issues; and the Future Outlook of how the discipline may evolve moving forward. Again, due to the fact that there are multiple aspects and opinions, this is intended to be a broad sweep of the topic, and will include an investigation of external research sources in addition to the text and readings in this course. Students will need to dedicate time to visit the library, the online commu
