Based on the data provided in the case, develop a five year forecast of the results of your recommended strategies, projecting the sales and market shares of Lenovo, Dell, and the other competitors (as a group). Use the data provided in the exhibits and provide a spreadsheet that clearly identifies your assumptions and methodology

Assume you are the CMO (Chief Marketing Officer) of your chosen product and you are presenting your analysis, findings and recommendations to the Board of Directors! 1. Present an industry and company overview including, but not limited to, market size, growth and revenue break-up. 2. Conduct a PEST/PESTEL analysis of the industry. 3. Present a SWOT analysis identifying the KEY points and grading them along with the probabilities of occurrence and the reasons thereof. 4. Using the marketing mix and its constructs explain the existing strategies of your chosen product/brand. 5. Considering the above information-what should your chosen brand/product do over the next 5 years? Please explain the chosen strategic decisions drawing from your understanding of existing marketing theory and remember that your competitors will be conducting the same exercise. Please ensure that appropriate references are provided and assumptions clearly shown.  

The assignment is about making a three-years marketing plan for Harley Davidson in the UK. Please find the assignment briefing and assessment criteria uploaded in the Assignment block 1 folder. The course director emphasized we have to stick to the UK market and to select 2 targets we wish to consider e.g. policemen, females etc. I have also uploaded the structure of marketing plan to follow and a sample assignment from a previous year for a guy who got a distinction mark. I have also uploaded a presentation we have done as a group towards the assignment topic. Also I attached all lecture materials. Finally, please use the recent articles.

I would like the paper to be more management oriented, and less, or at least not so much socio-politic. My major is Internatioanl Business Management. My dissertation/thesis title is: Lobbies, public affairs and institutional marketing. I need one particular chapter of my work which is the following, but if you have any suggestions are more than welcome. 4. Giuridical and institutional lobbying regulations. European Union and USA. 4.1 Europe: lobbying and society: a tight connection. 4.2 Lobbying in Brussels 4.3 Lobbying in Washington 4.4 Regulatory advocacy 4.4.1 Regulatory advocacy in Brussels 4.4.2 Regulatory advocacy in Washington if the work needs more pages, let me know, i can arrive till 30 if needed.  

Question - Produce a marketing plan which covers; Situational Analysis, Marketing Objectives, Marketing Strategy, Marketing Implementation and Control (each element is equally weighted irrespective of size) a) Situational Analysis which must include the following audits, (20%) Customer audit Customer audit is to pull from the answers in 1b as well as the detail contained in the case material. The focus should be upon the new product or service but some cross over is allowed. Internal audit Internal audit is to focus on internal factors only, assumptions will need to be made and need to be expressed. Look for a structure such as the 4m’s (Men, Money, Machines and Marketing) as well as a structure to the marketing mix. Market audit This audit should cover both the macro (Pest/el), micro (5forces), competitor audit(4 Ms) again assumptions need to be made and should be expressed but there is no need for models to be explained just used and referenced. b) Marketing Strategy (20%) A s

1. To identify the factors people consider important in making casual dining restaurant choice decisions. 2. To determine the characteristics customers use to describe the Santa Fe Grill and its competitor Jose’s Southwestern Café. 3. To develop a psychographic/demographic profile of the restaurant customers. 4. To determine the patronage and positive word-of-mouth advertising patterns of the restaurant customers. 5. To assess the customer’s willingness to return to the restaurant in the future. 6. To assess the degree to which customers are satisfied with their Mexican restaurant experiences. Required: Analyse the data (see attached SPSS file Santa_Fe_Grill_Restaurant.sav) using appropriate statistical techniques. Include comparisons of Santa Fe Grill and Jose’s Southwestern Café. Prepare a report of your findings for the two owners. Your report should i) identify Santa Fe Grill’s competitive advantages; ii) address areas for improvement; and iii) provide recommendations (e

This part asks you to propose and design a research instrument that would help you identify in greater detail the behaviour of the consumers that buy your particular product category. i will upload file to explain about this part. it can be as report design. please use harvard referencing system.

Market Segmentation – How is the demand for your product segmented, i.e., what variables differentiate purchase motivations and behaviors? Target Marketing 1. To which of these segment(s) is your brand targeted? 2. Characterize the typical buyer of your branded product. 3. Explain/justify this characterization. Competition 1. Identify and comparatively evaluate your brand’s top two/three competitors. 2. Perceived differences between/among brands Relevant External Factors 1. Economic Conditions 2. Social and cultural trends 3. Technology 4. Resources – Availability/Non-marketing Cost 5. Political/Legal Environment   WHAT IS YOUR BUDGET? CHAT LIVE WITH OUR CREDIT CONTROLLER NOW AND GIVE US YOUR BUDGET AND WE WILL GIVE FAVORABLE RATES TO YOU!!!

Market Segmentation – How is the demand for your product segmented, i.e., what variables differentiate purchase motivations and behaviors? Target Marketing 1. To which of these segment(s) is your brand targeted? 2. Characterize the typical buyer of your branded product. 3. Explain/justify this characterization. Competition 1. Identify and comparatively evaluate your brand’s top two/three competitors. 2. Perceived differences between/among brands Relevant External Factors 1. Economic Conditions 2. Social and cultural trends 3. Technology 4. Resources – Availability/Non-marketing Cost 5. Political/Legal Environment   WHAT IS YOUR BUDGET? CHAT LIVE WITH OUR CREDIT CONTROLLER NOW AND GIVE US YOUR BUDGET AND WE WILL GIVE FAVORABLE RATES TO YOU!!!