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Archive for the ‘Marketing’
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Define the basic elements of the theory of communication and the communication

Define the basic elements of the theory of communication and the communication process, as well as the decision-making process

Outline the principles of oral and non-verbal communication and define their role in building successful business relationships

Recognize the importance of communication in organizations and document an understanding of the organization's environment in order to assist with effective decision-making

Write business messages with various goals, such as routine, bad-news, and persuasive messages and plan and write a collaborative report

This assignment has 4 parts: Based on a group project that you have been involved with (classroom, projects at work, projects at home, etc.), discuss the following:
  1. Describe th

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Ethics and Social Responsibility in Business

In marketing as in other aspects of business, it is critical that professionals make sure to act in an ethical manner both legally and socially. In this age of interconnectedness, one unethical move can become an Internet video or comment that spreads rapidly, not just locally but potentially throughout the world. From a marketing standpoint, it is critical to take into account the impact of an organization’s decisions on other people and the environment. However, how you communicate the expected conduct required in a business is as important as the ethical expectations themselves. Most companies have a written Code of Conduct as well as other corporate statements that communicate the expected behavior and values of the firm. In this Assignment, you will engage in the development of the following professional competencies:
  • Make ethical decisions and solve problems
  • Written Communication
In this Assignment you will read the

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CEMEX is a Mexican company that has become a major international competitor in cement while maintaining a higher level of profitability than other, long-established majors. CEMEX’s superior profitability supplies a basis for discussing the sources of superior performance in a global context. In addition, the wide array of benefits that CEMEX derives from its operations in different countries broadens conventional notions of why firms globalize. After you review the case, prepare a response (4-5 pages) to the following case questions: 1) What benefits have CEMEX and the other global competitors in cement derived from globalization? More broadly, how can cross-border activities add value in an industry as apparently localized as cement? 2) How specifically has CEMEX managed to outperform its leading global competitors in the cement industry? Please focus on comparing it with Holderbank, which is the other large competitor principally focused on cement. What do this comparison and the other data in Exhibits 4-8 suggest about the competitive game being played out among the major international companies? 3) What accounts for the sequence in which CEMEX entered foreign markets? How do the markets it has entered recently compare with the markets that it entered early on? 4) What recommendations would you make to CEMEX regarding its globalization strategy going forward? In particular, what kinds of countries should it focus its future expansion on?

Scenario: You have just graduated from your current University with your Bachelor's Degree. You have decided either to seek a promotion at your current work, explore new career opportunities, or open your own business and are using your marketing knowledge to position yourself for career growth. 

 

Develop a 950-word response to the following 3 bullets using the scenario above:

  • Provide a definition of marketing from the American Marketing Association. Define the customer value proposition. Discuss the differences between the marketing process and advertising, the goals of creating a strong customer value proposition, and the unique relationship that exists between company and customer.
  • Use your workplace, a company you would like to work for, or an entrepreneurial vision and apply the concepts of the customer v

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International Marketing

CEMEX is a Mexican company that has become a major international competitor in cement while maintaining a higher level of profitability than other, long-established majors.  CEMEX's superior profitability supplies a basis for discussing the sources of superior performance in a global context.  In addition, the wide array of benefits that CEMEX derives from its operations in different countries broadens conventional notions of why firms globalize. After you review the case, prepare a response (4-5 pages) to the following case questions: 1) What benefits have CEMEX and the other global competitors in cement derived from globalization?  More broadly, how can cross-border activities add value in an industry as apparently localized as cement? 2) How specifically has CEMEX managed to outperform its leading global competitors in the cement industry?  Please focus on comparing it with Holderbank, which is the other large competitor principally focused on cement.  What do this comp

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Make Business Company Profile

A company profile is a professional introduction of the business and aims to inform the audience about its products and services. I will give you the company profile. Ellaborate. 3-4 pages long.

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STRATEGIC INNOVATION SIMULATION: BACK BAY BATTERY

This simulation is by Havard Business Publishing. I have been trying to pass this simulation for 2 weeks now with no success. You must complete through the year 2020 without being fired. This is a marketing assignment so please do not attempt to shake hands if you do not know marketing. I have been fired from this simulation program more than I can count. It is NOT easy. And you cannot find the answer on Google. Please attach screenshots in a word document. You must include a screen shot of the final run answer and the income statement and sales variance. You have to complete 2012-2020.

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Sales Team Presentation

Based on Apple Inc.,  create a sales plan based on the instruction below.

Please note, all slides must have detailed Speaker's Notes for EACH slide.  Detailed means that there are academic sources cited that are current within the last 5 years.

 

You must use in-text citations in the Speaker's Notes and must include the references on the final slide of the PowerPoint presentation.

Fill in the slides of this Microsoft® PowerPoint® presentation with detailed speaker notes in which you develop a plan to create a sales team. In the presentation you should do the following:

Note


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LDR 300 Week 1 to Week 5 Work (All Assignments 2017 Version)

Week 1    Leadership and Management Paper

  Write a 1,050- to 1,400-word paper in which you articulate the difference between leadership and management using the following criteria:
  • Define leadership and management.
  • Differentiate between leadership and management with specific examples from the text, literature, or personal example. What are some of the different leadership and management roles and what are their functions? How are these roles similar? How are they different?
  • Differentiate between Trait and Process leadership with specific examples from the readings.
  • Provide a rationale for your answers from the course text and at least two additional peer-reviewed sources.
Format your paper consistent with APA guidelines. Click the Assignment Files tab to submit your assignment.    

Week 2    Leadership Profile Part I

Your co

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LDR 300 Week 5 Leadership Profile Part III 2017 Version

Your company's vice president of human resources has approached your team for assistance in recruiting and developing your organization's future leaders. The vice president has asked your team to brainstorm, research, and prepare a written profile. Write a 1,400- to 1,750-word leadership profile including the following:
  • A summary of your team's selected company.
  • A description of commonly desired leadership traits in this industry. Why are they important to your chosen organization?
  • A description of commonly desired leadership skills in this industry. Why are they important to your chosen organization?
  • A description of commonly desired leadership styles in this industry. Why are they important to your chosen organization?
  • A description of commonly desired leadership behaviors in this industry. Why are they important to your chosen organization?
  • A description of commonly desired personality traits and ho

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Marketing Homework

Watch the video case study "Geek Squad: A New Business for a New Environment." Read the case study discussion on pp. 88-89 of the Marketing text. Keep this case study in mind as you complete this assignment. Write a 1,050-word report using your company or one with which you are familiar (if you prefer, your facilitator can assign one to you). Answer the following questions for your chosen organization.
  • Explain what the specific key environmental forces are that created an opportunity for your company.
  • Identify if there have been changes in the purchasing patterns of your organization's target market in recent years.
  • Conduct an environmental scan for your chosen company to identify key trends.  For each of the five environmental forces (social, economic, technological, co

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