You have just been named marketing manager of a major franchise. Your job will be to perform the daily tasks of a marketing manager.
Edible Arrangements® - Edible fruit baskets – Creates fresh fruit arrangements and gourmet chocolate dipped fruit to order.
In this scenario, you will be responsible for the following:
In addition you will be conducting the following tasks:
- Illustrate the research process
- Use secondary data sources
- Develop a primary data plan
- Predict market potential and forecasting
This week you are playing the role of the Marketing Manager in a marketing simulation for Minnesota Micromotors, Inc. (MM). Minnesota Micromotors, Inc. (MM), based in Minneapolis, is a manufacturer of brushless, direct current (BLDC) 1 motors used in orthopedic medical devices. Approximately 70% of the revenues of Minnesota Micromotors, Inc. were generated from customers that placed large-volume orders.
In this Assignment, you will engage in the development of the following professional competencies:
- Analyze Quantitative Data
- Active Listening
Why is the concept of derived demand so important for companies selling products and services to other organizations? What is an example where an industrial company has benefited from changes in end-consumer demand?
This is an group assignment of Marketing Principles, Trading & Exchange. Our chosen company is Adidas. And the relevant topic we chose to write about is Social Responsibility and Ethics, the lecture slides of this topic is attached (MPTE Lecture 8 201503.ppt). the assignment also require to use textbook as a reference so please follow it. our textbook is Marketing: Theory, Evidence, Practice by Byron Sharp 2013 published by Oxford University Press in South Melbourne. Here is a website of the textbook's information: http://trove.nla.gov.au/work/168142880?selectedversion=NBD49557526. Also, we want the assignment to be written based on this article as one of the references: http://www.footasylum.com/adidas-invests-in-ethical-image/. So here are already 3 references that is needed to be used, textbook, lecture slides, and the website article. you may use other resources as other references, minimum 7 references, Thanks.
the following are the instructions of the assignment:
Assignment
