Independently Created Case Study
As a portion of the requirements of this class, each student is to interview/survey 3 generations to determine why they buy product X. Analyze the differences in marketing strategies for the different consumer groups. Create “3 customer personas” associated with these buyers. To learn more about personas, please read the PDF article, “Stay Out of the Danger Zone: Using Personas for Content Development.”
You are to utilize and apply the theories that we are learning in this class. Describe / evaluate the experiences in the purchasing process for those you interview. Include value to the buyer, and relevance of what you learned to the study of consumer behavior marketing practices. Who is the product target market (include “personas)? Describe the technology utilized to drive the purchase. How did the store drive traffic to their product ? Give some examples of the influencers involved such as family, cultures, etc. As such, you would apply the
Write a 750-950 word essay on one of the following topics. Aim for a 5-paragraph essay structure ( introduction with thesis, three or more body paragraphs, and a conclusion). The word count does not include the Works Cited page or formatting.
Write a critical analysis of one of the works from weeks 3 or 4.
Compare and contrast J. Alfred Prufrock and Nick. How are these men alike, different, and representative of the "Modern" man?
Which author this week seems most representative of the Modern viewpoint as you understand it? Explain. Some research on Modernism might be required here! Be sure to identify at least 3 'reasons' or points to explore in the body of your paper. You might examine 3 qualities of Modernism and discuss how those qualities appear in the poetry of ee cummings, for example.
Your essay should be formatted in MLA style, including double spacing throughout. All sources should be properly cited both in the text and on a works cited page. As with most academic writin
Summary: This case describes a major marketing snafu made by Netflix. In fact, Netflix has made many marketing snafus and each time bounced back stronger, even after losing millions of customers as in this case.
Outcomes: be able to identify how to recover from a marketing misdirection. should be able to identify where theory broke from reality and discuss why this decision was made and how they (Netflix) recovered.
Course Objectives:
· Evaluate market data and competitive analysis to develop specific products and services for regional, national and global customers.
· Evaluate the impact of customer diversity in marketing and distribution of products and services
Your charts MUST be in APA format and you must provide at least 1-2 pages of explanation of the chart data. Your forecast should be at least 2-3 pages.
Create a marketing forecasting report for Cloud product. Forecast should include charts and graphs showing projected success by regions, countries or demographics. Discuss how you developed the forecast and any other economic factors that could cause a variance.
Use attachments for reference to incorporate total marketing proposal
- Be sure to follow all of the submission requirements outlined in the syllabus and provided below again for your easy reference:
•Prepare as a word processed document (such as Microsoft Word).
•Your assignment should be the equivalent of two pages of double-spaced text, approximately 1/2 page for each of the four questions.
•Be sure your name, writing assignment number, and the name of your product or service are on the first page of your writing assignment.
•Use a simple 12-point font such as Times New Roman. Use black ink for majority of your work and only use colors if it enhances your ability to communicate your thoughts.
•If the writing assignment requires external research, be sure to use footnotes and include a bibliography. You may use MLA or APA style, or any other college-level style guide. More information about using a style guide can be found in the UMUC's virtual library accessible from your LEO classroom or at umuc.edu/library.
400 words
The CEO has done quite a bit of reading in some of the major quality improvement programs that are available to both the company and to its vendor base. He asked you to describe how a company would go about picking one that would work best for it. He specifically asked the following questions:
- What criteria should be used?
- How would you gather information about each kind of program?
- How you would monitor whether the implementation was a success?
- Why do you think there have been a number of these major quality improvement programs over time; in other words, why hasn’t one been accepted as the ideal one?
Recommend atleast one (1) way a business with which you are familar could use social media/buzz marketing to increase sales and awareness (e.f. social media awareness) of your products.
Give your opinion on what a business needs to know about ROIs, KPIs and Web analytics.
In not less than 500 words, describe which firm is the market leader in the industry. Explain what its strengths and weaknesses are. References in APA.
