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470 exam1

 PICK A PRODUCT OR PRODUCT CATEGORY ON EUROMONITOR AND WRITE A 600 WORD REPORT ON CONSUMER TRENDS FOR THAT PRODUCT OR PRODUCT CATEGORY USING DATA FROM FIVE COUNTRIES. (The countries should be from different regions and have different levels of economic development) THE REPORT SHOULD INDICATE: o What the overriding trends are for the product; o In what type of country is the product doing well or poorly and why; o Where are sales for the product projected to grow and decline; o What do Euromonitors written assessments and reports tell you about the product? 


  

The enclosed link will lead you to the Euromonitor Passport database containing consumption data from many countries around the world. (You will need to enter your information to access the database A-Z as it is provided to us through our university library). Euromonitor is one of the world's leading market research firms. I encourage you to explore the database as it

Target Market

MUST BE 500-600 WORDS;APA FORMAT

Create and submit a 12 page memo (excluding cover and reference pages) that fully explains (details and specifics) the market segmenting process (all four segmenting areas) and chosen target market (out of the four segmenting areas) for MMs new product including an in-depth discussion of the four different segmenting characteristics and detailed description of your targeted market (out of the four segmenting areas) including justification for (why chosen) selecting the target market. You also need to remember to include your recommendation for or against marketing globally.

  1. What are the demographic characteristics of your target market and why are they important?
  2. Where is your target market located geographically and why is that important?
  3. What psychographic characteristics define your target market? How do these impact your marketing strategy?
  4. What behavioral characteristics are shared by your target

Marketing Exercise

This exercise is designed to illustrate the numerous and diverse opportunities that companies/brands have to build awareness and brand equity with current and potential consumers by using audience contact points to reach their target market.

Each of these audience/consumer contact points is an opportunity for marketing communications, and to assure that these communications are integrated, thereby presenting a unified and consistent brand image. Audience/ consumer contact points also provide an opportunity to build relationships with relevant audiences both internal as well as external. 

Directions

  • Choose a well-known company (category examples airline, automotive/ car manufacturer, bank/ financial institution, chain restaurant, supermarket, pharmacy, hotel chain, department store) and analyze how they are reaching their target audience.
  • List all consumer contact points/ touch poin

Mobilogics inc.

     

This case involves you, as a salesperson representing MobiLogics (a leading provider of large-scale, multi location technology hardware and software solutions), and Gage Waits, Director of IT for HSK, PC (a prominent Dallas-based national law firm specializing in corporate litigation). HSK is in the planning stages for a move to larger facilities across town. As part of the move, HSK wants to completely update their technology across the new offices, conference rooms, teamwork areas, and mobile platforms. MobiLogics has established itself as a major competitor in the technology marketplace specializing in value-added systems solutions for business and government entities nationwide. This
past year, Houston-based MobiLogics has added sales and distribution centers in Dallas and San Antonio, Texas. 


CURRENT SITUATION 


As an integral part of their move to new and larger
facilities, HSK want to repl

General Psychology part II

Hello everyone, I have an Assignment for you today. This assignment must be DONE by Friday, January 31, 2020, no later than 10 pm. By the way, I need this assignment to be PLAGIARISM FREE & a Spell Check when completed. Make sure you READ the instructions CAREFULLY. Now without further ado, the instructions to the assignments are below:


Instructions

For this assignment, you will begin by reviewing Applying Psychology to Everyday Life: Paying Attention to Attention-Deficit/Hyperactivity Disorderon pp. 8788 of the eTextbook.

Now, imagine that you are a university psychology professor. One of your students, John Doe, was recently diagnosed with attention-deficit/hyperactivity disorder (ADHD), combined presentation. He has e-mailed you and requested your advice and assistance with better understanding his circumstances, diagnosis, and prognosis. You will reply to John by writing

Data Visualization Critique

You will be responsible for posting to the Canvas Discussion Board example of data visualization being used in the wild. This can come from a news source, social media, think tank report, YouTube commercial, academic article, or virtually any other source that has some relevance to your life. Your assignment is to post a link to the source and critically reflect on the visualization using some aspect of either: 1) DIgnazios framework for implementing feminist data viz (see reading & discussion for Jan 13); 2) Cairos framework for evaluating the qualities of great visualizations (see reading for Jan 15); or 3) some amalgamation of the two frameworks. Prior to the first due date, we will practice evaluating data visualizations using this framework so that you have a general idea of how to approach the assignment. I expect your reflections to be about 500 words (~1 single-spaced page).

Each post is worth five points. You will receive full credit if you post a link and pr

quantitative and qualitative research Due in 8 hrs

MUST BE 600 WORDS APA FORMAT 

Now that you have evaluated the marketing environment and established some marketing goals for MM, it is time to get started with the new product plan. The first step is to research the mobile phone market. Without knowing who is buying phones in certain market segments, Michelle wont know how to market MMs new product. She needs your help to determine who the market is for the new product.

Primary Task Response: Read the dialogue below. Within the Discussion Board area, write 400-600 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas.

Michelle knows that MM needs to determine who the target customer is for the new product. She knows that marketing research needs to be done as part of this market segmentation and product development p

ANALYSIS of Under Armour Marketing Strategy

Help writing   6-7 page Capstone paper and  should be written from a Marketing Strategy  perspective and recommendations should be data driven, rooted in the research and directed toward Marketing o UNDER ARMOUR Help writing   6-7 page Capstone paper and  should be written from a management analysts perspective and recommendations should be data driven, rooted in the research and directed toward marketing using   Marketing. (13th ed.) by Roger A. Kerin (Author), Steven W. Hartley (Author) New York:  McGraw-Hill/Irwin.  ISBN:9781259573545 as main reference for your Marketing Terms and Concepts.

 Copy of book is not provided.  Must have SWOT analysis (Strength, Weakness, Opportunity and Threats) table  in the beginning.   Attached  is a sample of good paper. Also terms and concepts that are to be used for (SWOT Analysis is attached. Bold all terms and concept and provide reference. please see attached&nbs

Marketing Plan

Virtual reality (V/R) suit with a helmet that acts like a super karaoke machine that triggers all five of your senses so that you can experience any recorded concert in history.
Geographic location to market to CA, NV, and AZ
Advertising Plan (Mandatory) in addition to your Marketing Plan Presentation
Create an accurately estimated working budget that will utilize the provided $2 million in funds fully and effectively. Choose the best ad-running start date, and plan from that date.
State why you chose the media that you suggested.
Create a social media strategy.
Explain or demonstrate what it would be like.
Explain how the company is to properly use at least three social media tools (services).
Mandatory: Explain how the company can create and then sustain an online social community
Offer at least one creative marketing strategy to help the company break through the market by creating positive word-of-mouth or viral moment.
Create two public relations p

Marketing Management

 

After reviewing Chapter 4 from the textbook, post a 500-word synopsis of your understanding of the marketing concepts. In your posting, include questions about any marketing concepts that are unclear.

This initial posting should be completed by Thursday at 11:55 p.m.

By Sunday at 11:55 p.m., post a meaningful comment (150 words) to the postings of three (3) classmates.