Assignment

Analyze the Sneakerhead relationship with Nike product

How does a Sneakerhead perceive each of the 4Ps of Marketing, relative to footwear?
How might Nike leverage mobile technology to enhance/address a gap in one/some/all of those 4Ps to better address how Sneakerheads perceive their offering?
OR
What can your company learn about their own core audiences from how Sneakerheads perceive footwear?
How might your company leverage mobile technology to enhance/address a gap in one/some/all of those 4Ps to better address how your core audience perceives your offering?

Suggested Approaches

Frame the pursuit of information
What kinds of content/information/sources might have the highest value?
How is it most likely to be pursued/obtained?
When/Where might they prefer to consume information (time of day, device, source, etc.)?
Why is this information so prized?
HINT: Constructing a consumer journey infographic might be an interest