Cereal Launch Strategy

Cereal Launch Strategy

This assignment is a continuation of a previous paper written for the class. I will include the original paper as this paper needs to take the findings of paper 1 and incorporate in this paper. The text for this class is Consumer Behavior Building Marketing Strategy 11th edition by Hawkins and Mothersbaugh, which needs to be referenced in this paper.

PROJECT 2
Congratulations your consulting company has been awarded the cereal project proposal and you are to begin immediately gathering relevant data on the identified segments introduced in your initial proposal. Each of the multiple segments must have key characteristics, demographics, and psychographic influences defined along with best practice to attract each segment along with the justification for the target market. The promotion strategy must tie together the product and the market segment to warrant both expenditure of packaging, media, and product features to capture best shares and define why the strategy will be warranted and justified. The execution of the consumer strategy should offer a schedule of key tasks and examples of outcomes and milestones for each task. Be clear as to the target markets and any contingencies required to be successful. Use the Essay Format found under resources tab and submit your competitive proposal.

Each paragraph should be written in complete sentences with attention paid to good grammar and spelling. Please double-space, use 12 point font, with one inch margins. Be sure to cite your resources and provide the references using APA format. Remember to reference all work cited or quoted by the text authors. You should be doing this often in your responses.

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Assignment Outcomes
Create a plan and example for successful implementation of a marketing strategy.

Access information efficiently and effectively.

Evaluate information critically and competently.

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