Childrens Medical Center

 
A health care organization’s philosophy is expressed in its mission and vision statements. A strategic plan’s foundation may be traced back to the mission and vision statements, and is implemented in the marketing plan. The marketing plan, therefore, must be the vehicle by which the organization accomplishes its mission and vision.

What is the organization’s mission and vision? If your organization does not have a mission and vision statement, interview key leaders within the organization to assess, informally, the mission and vision of the organization.
How effectively does the organization’s marketing mix align with its mission and vision?
How effectively does the organization’s product and service strategy align with its mission and vision?
How effectively does the organization’s placement strategy align with its mission and vision?
How effectively does the organization’s promotion strategy align with its mission and vision?
How effectively does the organization’s price strategy align with its mission and vision?
How effectively does the organization’s positioning strategy align with its mission and vision?
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